Link Building

Link Building is the very foundation of SEO. Even if your website has terrific content, amazing graphics, and the latest shopping cart, it won't get any traffic without relevant one way backlinks. Getting these links can be a very arduous, labour intense and difficult task.

All links are not created equal. In addition (and in fact preferable) to a large volume of links you will also need quality - you'll need some link juice. 'Link Juice' refers to the quality of links that a website has to it and plays a vital role in getting better ranking for the website. There are different concepts at work including page ranks, link votes, backlinks, inbound links and outbound links. If you manage to get sufficient 'Link Juice' then you will earn authority; the weighted respect of different search engines whose algorithms acknowledge that other good quality authoritative websites link to your websites. Without doubt this has a positive effect on your website and its ranking.

At H5 Communications, we are experts in developing powerful link strategies. Strategies that serve the dual function of not only significantly increasing traffic in its own right, but also improving search engine rankings.

Although it takes time and expertise to successfully develop effective strategies, there are numerous and long terms advantages to be had. Effective linking might also be regarded as a way to stabilise your online presence, acting as an insurance against losing ranking should Google adjust its search criteria.

Whilst many site owners and SEO companies focus on getting links to just the home page, we aim to attract traffic to targeted content on as many other pages of your web site as is appropriate through the cultivation of deep links. Not only will this lead to the spiders accessing larger areas of the site, but if Google sees 5000 links to your homepage and just a few links to other pages they'll query the authenticity of your link campaign and you may be penalised. It is important to clearly show the search engines that your site uses real, natural linking.

The tactical deployment of deep linking is inextricably related to the SEO Consult mantra of 'content, content, content.' Google is looking for good content because it adds editorial value to their own content and offers the opportunity of delivering relevant search returns. We insist that a critical component of any SEO strategy is Quality Content across the site - the perfect environment in which to nurture deep linking as part of a link strategy to drive traffic, authority and high search engine positioning.

Stuffing the home page with all the main keywords dilutes its effectiveness. It is better to create pages of content including only a handful of keywords or keyword phrases. Content should be generated around particular keywords to increase the chances of that page ranking well for that keyword. Authority is earned throughout the site. A site that contains deep links to other pages gains high rankings because it has more depth than web sites that just have links pointing to the home page.

Web users want to find the most relevant information as quickly as possible. They don't want to spend time searching all over the Net. By providing the most targeted information possible through deep linking, you will attract and retain those visitors thus generating more SEO Traffic to your site.