e-mail Marketing
While email marketing is an extremely cost effective method of communication, it is often misused by companies and as a result ignored by recipients.
To be successful every campaign must have a unique reason for its creation. Newsletters can build relationships, promotions provide quick tactical wins, but bland content and ill thought-out ideas will cause irreparable damage to your reputation.
We understand that the success of email marketing campaigns hinges on a number of factors:
Targeting - the email content must be of interest to the user, and if possible, customized to them, rather than generic.
e-mail marketing is all about delivering appropriate information straight to the inbox of potential buyers, customers or contacts. As with all our projects, the first steps involve understanding your brand, your business objectives, and your recipient. Once the strategy and campaign direction are defined, the subject line is the critical starting point, as the teaser to encourage recipients to read more. We will then work with you to finalise the content, key messages and strong calls to action. (More)
Once the design is agreed, and the HTML built to our highest and strictest best practice standards, our technical team will test the e-mail to ensure that it will work across all popular e-mail clients including Outlook, Entourage, Gmail, Hotmail, and Yahoo!, for example, so that it is optimised for maximum deliverability i.e. passing through spam filters.(More)
After proofing, compatibility testing and spam scoring, H5 Communications will manage the process of sending the message to the distribution list via our broadcast system.One of the key advantages of using H5 Communications is our e-mail delivery system that offers highly detailed reporting tools allowing you to understand the performance of the e-mail and the recipients interaction.(More)
After an agreed time frame (usually 7-10 days) H5 Communications will supply a full report detailing the specifics of the campaign, such as the total number of e-mails delivered, number of opened e-mails, total click throughs and, most importantly, which recipients clicked on which area of the e-mail and engaged with the content. Such detailed reporting allows for accurate segmentation of recipients and secondary targeting, as well as highlighting improvements for the next broadcast. (More)
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