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Online marketing is expanding rapidly and with an ever increasing number of people using the internet, it has become the fastest growing advertising medium not just nationally, but globally.

In fact by 2011 the spend is projected to reach £37bn on online advertising alone. One recent online marketing survey even deduced that "one in five respondents now spend more than ½ their annual marketing budget on the internet."

Evidently the online world is now at the forefront of marketing with it arguably being the most important mechanism available to marketers. Targeted and fully traceable, it gives companies successful and cost-effective results that can be measured, and provides fantastic ROI in comparison with many traditional advertising outlets which have a much shorter life-span.